Chinese multimedia artist who has lived in Rome from the age of eight and studied between London and Paris with degrees in Political Science and Economics, Yi Zhou is a polyglot artist whose videos has been shown at Shanghai Biennale, Venice Biennale Sundance Film Festival and Cannes Film Festival. Like Andy Warhol at his time, her work is also recognised by members of highly diverse social circles such as distinguished intellectuals, Hollywood celebrities and wealthy patrons and young social media audience.
In the past years, Yi Zhou has been endorsing a number of global campaigns ranging from Persol in 2012, DFS T-Galleria in 2015 and Levi’s in 2016. Yi Zhou was named as the first ever artist-ambassador to endorse a beauty brand for China: Clarins, from 2010 to 2011. Loved by luxury brands for her multi-disciplinary range as an artist filmmaker and influencer, since 2011 she has also started collaborations with brands such as Chanel, Hogan, Pringle of Scotland, Lane Crawford, Yoox.
Her diverse interests and capacity to range her multimedia work have also been shown through her much-acclaimed collaborations such as with the French couture jewellery house Gripoix: a first successful artist-collection entitled “Pineapple’s Secret”. Her animations have also inspired clothing collection by the French hip brand, Each x Other.
In 2013, Yi Zhou has also been invited as the very first Chinese talent to be hired as a designer and creative director of a brand to do a 360 degree project ranging from men’s wear, women’s wear and accessories for Italian luxury brand Iceberg. “Breaking the Ice” capsule collection was released in December 2013 world wide.
Since 2010 she has relocated back to China and founded her creative strategy digital production company in Shanghai and HongKong www.yizhoustudio.com creating job opportunities for young Chinese people to work and experiment together on international projects. An image maker and muse, switching from the front to the back of the camera, Yi Zhou is a modern-day Chinese Hitchcock, Yoko Ono and Cindy Sherman.
An active influencer on the digital world, Yi Zhou has been named Tudou.com’s (Chinese would-be youtube) art-director, art and fashion advisory member at Sina.com (which owns Chinese twitter, weibo), and named as beauty & fashion icon ambassador for Tencent (which also owns Wechat).
If Yi Zhou’s work is not pop, the life she has been embracing reminds of Andy Warhol’s philosophy: establishing her work as leading video artist, ranging her works from 3D animations to sculptures, music composition, filmmaking, acting as active promoter of East meets West culture by being a public speaker at key leading events such as TEDx (Paris in 2012 and Beijing in 2013 and Zhejiang in 2014), Women’s Forum selected as Rising Talent in 2012, LVMH labour day in Paris in 2013, Financial Times Luxury Conference in 2014.
YiZhou has contributed to many NGOs by creating art pieces for the UN conference for the World Climate Change in South Africa in 2011 and the UNDP China Rio+20 project in 2012, as well as world ocean’s day with a short animated piece inspired by the Unesco’s heritage list in 2015.
YiZhou is currently preparing her first feature film
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